Top 4 Reasons to Monitor Your Online ReviewsAugust 7, 2012
The way the world does business has changed. Today, many people will look online to find reviews and details about businesses before stepping foot into your store. Yelp, City Search, Google places and a variety of other online review sites receive millions of visitors every day. It is on websites like this that one can go and place a personal review about your business. These review sites continue to grow each year and they have now become a staple and an important part of how the general public chooses to do businesses.
These review sites are a great forum to share personal experiences about your store, products, customer service and the like. The bad news is that business owners are generally not informed when a new review about their business has been posted. So, this could mean that an unhappy customer is informing the world of cyberspace that everyone should steer clear of your business. This can of course be devastating to a business owner in more ways than one. Keeping an eye on your online reputation is vital to the success of your business. Let’s take a look at some of the top reasons why all businesses should be monitoring the reviews of their business.
- Allows you to fix any problems- Being able to know what people feel or think about your business can help you to make some changes or understand why a consumer feels the way they did. Let’s face it, you may not be able to be present every hour that your business is open. Maybe you own a restaurant and people are complaining about the speed of service or the server they had on a certain night. Online reviews can be your eyes and ears so to speak when you are not present. Even though you may stumble across a negative review from time to time, at least you are made aware of the situation. Never ignore a negative review. Respond to it directly and attempt to correct the problem. This will go a long way in the eyes of the general public.
- Online reviews are powerful when it comes to consumer decisions- Some recent studies suggest that more than 80% of consumers will check a review site prior to going to a business for the first time. By knowing what is being said about your business can help give you the upper hand you need over your competitors.
- Knowing what the competition is doing- When you spend a little time going over the review sites there is a good chance that you will stumble upon your competitions review sites as well. Wouldn’t it be great to gain valuable insight about your competition? You can learn about the experiences customers are having with that particular business and use it to your advantage. Knowledge is power and having this kind of knowledge about your competition can really help to step up your game.
- Monitoring your business allows you to see through the eyes of the consumer- Most of the time the reviews that you will find are from unbiased consumers. These could be good reviews, bad reviews or even impartial reviews but the thing to remember is that for the most part these are honest reviews. This insight from how customer view your business and products can give you reliable information and provide insights on what you can do to change or improve your business. Without customers you would not be in business. So knowing what they really feel can give you the advantage you need to stay afloat even in the toughest of economical times.
A business owner should always stay one step ahead of the game and review sites allow business owners to do so. Your online reputation matters and if you neglect to regularly monitor review sites, you could be hurting your business more than you know. Where else can a business owner receive the feedback they need as well as allow them the opportunity to intervene if needed. People no longer call your business to complain. Instead, they share their experiences with the world via these online review sites. All businesses need to recognize the true power of the internet and need to harness this power and make it work for them. Do not let another day go by without monitoring review sites. Your business really does depend on it.