TGI Friday’s needed to increase site traffic on their local restaurant pages to enhance the quality of their reviews.
Throughout the day, any current or potential customer can browse the internet and share their comments or concerns regarding any of TGI Fridays franchise locations, potentially leaving a negative review with valid concerns. TGI Fridays recognized the importance of collecting more reviews from their current customers, and also saw the importance of responding to any negative reviews to counter any issue that may have occurred. On the same note, they realized those who were having great experiences likely weren’t sharing them online.
Before ReviewPush, the 25 franchised TGI Fridays locations were seeing an average of 42 5-star reviews per month. Thanks to the power of ReviewPush’s management tools and their ability to engage customers, TGI Fridays saw this number increase to around 200 5-star reviews per month.
The 3 main goals TGI Fridays came to ReviewPush with were:
- Gather internal reviews from in-house customers
- Acquire more 5-star reviews on the web
- Be alerted of and respond to negative reviews with ease