Palm Beach Tan needed to increase site traffic on their local salons pages and enhance the quality of their reviews.
Throughout the day, any current or potential customer can browse the internet and share their comments or concerns regarding any of Palm Beach Tan’s hundreds of locations, potentially leaving a negative review with valid concerns. Palm Beach Tan recognized the importance of responding to these reviews to counter any issue that may have occurred. On the same note, they realized those who were having great experiences likely weren’t sharing them online.
Before ReviewPush, over 400 of Palm Beach Tan’s locations were seeing an average of 30 reviews per week. Thanks to the power of ReviewPush’s review request system, Palm Beach Tan saw this number increase to about 470 reviews per week.
The 4 main goals Palm Beach Tan came to ReviewPush with were:
1. To Respond to more negative reviews
2. Acquire more positive reviews
3. Increase traffic on local salon pages
4. Increase star ratings on Google