CPR was was looking to leverage customer reviews on individual CPR location websites and needed a solution for requesting, managing, and responding to reviews for all 225 locations.
At the time they were using a platform which displayed reviews in an internal facing dashboard which did not provide the functionality needed to leverage customer reviews on their website properties. This platform also used net promoter score ranking instead of a five star ranking. There was definite need to transition to the five star ranking platform that has become standard across most modern customer review sites and more importantly, is what major search engines use. With some of the franchise owners operating multiple locations and others managing one store, they also needed a more customizable solution to their business structure.