The Growing Concern for Online Reviews
With the usage of smart phones and mobile devices increasing every day, online reviews are being seen now more than ever.
Online reviews are also being posted more often because of the recent adoption of “check-in” applications like Foursquare, Gowalla, Yelp and Facebook.
According to Yelp, their online reviews and visitors nearly doubled in 2010!
Not only are online reviews being read on mobile devices but they’re also showing up more often on the first page of search engines for local searches.
This poses a great concern for online reviews because if a local consumer were to see or hear an advertisement for a business and they weren’t too sure where the business was located, more than likely they would perform a search online.
If this consumer came across a negative review in the search process, he or she could decide not to visit this particular business and choose to visit their competitor instead.
If businesses aren’t consistently monitoring their online reviews, they run the risk of losing potential customers.
The solution to this problem is to check your reviews on a daily basis. The only problem with that is there are too many review sites on the web today.
Which means that this can be extremely time consuming and frustrating for the business owner.
This is where ReviewPush comes in. ReviewPush allows business owners to monitor their reviews effortlessly.
On a daily basis, all of their business profiles will be monitored and checked for new reviews.
If a new review is posted, the business owner will receive a detailed email alert that includes the entire review, the date of the review and the source (i.e. Google, UrbanSpoon, Yahoo, Yelp). The alert will also include a link to the actual review so that the business owner has an option to respond to the review or not.
ReviewPush also aggregates the online reviews so that the business owner can run weekly, monthly or quarterly reports.
By monitoring your reviews on a daily basis you can also
Enhance the customers experience.
Measure the success of your business and marketing campaigns.
Protect your brand and reputation.
Engage with loyal customers.
Respond promptly to loyal customers.
Improve product offerings and coupons based on popular interests.
Learn from your customers.