Facebook Announces Mobile-Centric Updates to PagesSeptember 15, 2015
Facebook unveiled new features last week coming soon to Pages including an updated mobile layout, more prominent call-to-action buttons, and two new sections. Along with a potential increase in mobile friendliness, Facebook’s new features may increase sales to customers with eventual plans to have direct transactions on Facebook.
Image courtesy of Facebook
Part of the new Pages layout contains a row of clickable tabs for less mobile device scrolling including Home, Photos, Services, and the two new sections: Shops and Services. By default when a user visits the page they will see the Home section containing highlights from each section.
The Shops section coming to Facebook Pages gives businesses the option to list their individual products without users having to leave Facebook. Reportedly in the future they also plan to implement a transaction feature where customers will be able to purchase products from businesses right within Facebook. The new Services section coming soon allows companies to list their business offerings menu style. For example, a hair salon could list all their different packages or a golf shop could cover the product lines they have available for sale.
Pages admins will also be able to choose between “Contact Us”, “Send Message”, and “Call Now” as call-to-action options which will display directly below the cover photo with more additional choices in the works.
According to Facebook more than 45 million businesses have Pages on Facebook, up more than 11 percent from May.