Groupon Launches Local Business Directory

The popular daily deals site, Groupon, recently released a new format to enhance online presence for local businesses called Pages. Business owners will be able to display offers, current news, customer reviews, and other information on Groupon Pages.

Groupon has been discreetly building this feature. The site has already created 7 million Pages! Since the service has gone live, Pages is now opening up to all U.S. businesses. The existing Pages are free to claim by the business owners. If businesses wish to continue to build their Pages, Groupon offers a point of sale solution called Gnome. Gnome will track analytics and more to further build out the business Pages.

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“Pages brings millions of additional businesses to the Groupon marketplace and connects them with our large community of mobile users looking for things to do, see or buy,” said Groupon CEO Eric Lefkofsky. The introduction of the new Pages aim to widen Groupon’s reach to potential local business customers, rather than serving as a platform people visit to redeem a deal and do not visit again until the next deal becomes available. This new service opens doors for Groupon to compete with Yelp, Google, Facebook and other local business directories.

To learn more about Groupon’s new Pages, check out this link.

 

 

  • Interesting… How were 7 million business pages added and no one notice? Regardless, they are big enough that we need to pay attention to this. Curious to see if this is the start of a new business model… Away from the discounted products and service model.

    • Lauren Harris

      Thanks for your comment, Ricky! Groupon could be redefining their business model with new Pages, and it may enhance the daily deals aspect of the site. It is definitely something to keep our eyes on.

    • Thanks for your comment, Ricky! Groupon could be redefining their business model with new Pages, and it may enhance the daily deals aspect of the site. It is definitely something to keep our eyes on.