Brand Monitoring Tools
It used to be possible for your business to have more-or-less complete control over your brand, but in today’s digitally connected world, bad word of mouth can spread faster than your marketing message and ultimately have a much greater impact. Even a single negative review of your business or brand online can influence potentially hundreds or even thousands of possible customers. To make matters more complicated, today’s consumers expect brands and businesses to interact with them to a degree unheard of a generation ago, so you need to be able to address online reviews swiftly and address customers’ concerns. If you’re ignoring or unaware of what’s being said about your brand online, you put yourself at risk of having your reputation hijacked by negative reviews. After all, your reputation is a reflection of how you interact with customers, and if you don’t know how they feel about it, you can’t do anything to fix it.
Online brand monitoring can be a powerful tool for helping you and your business keep track of and respond to customer feedback as it happens. ReviewPush provides you with a comprehensive platform of brand monitoring and management tools designed to keep you informed whenever reviews are posted. Our brand monitoring software tracks major review sites — including Google, Yelp, Yahoo and Facebook — and consolidates them into a single source. When you have the power to read and reply to online reviews from a single point of contact, you have the power to take control of your brand and online reputation.
The proliferation of technology in today’s society means everyone has the ability to let everyone else know how they feel immediately. If someone has a bad experience with your business or brand, it can be disseminated within seconds. That’s why a real-time monitoring tool like the platform ReviewPush provides can be a lifesaver for your business. You can receive emails alerting you to new reviews as they are posted on major sites like Foursquare and Yellow Pages and see what people are saying about your business in real time. You even have access to reply links within these emails, making it simple for you to respond to your customers as soon as you see their reviews. All of this makes it possible for you to identify potential at-risk moments and put out any fires before they become significant problems for your brand.
You may not be able to have complete control over how people perceive your brand these days, but there are tools that can help you gain better control over your brand’s online reputation. Whether you have one location or hundreds, being able to hear from and interact with your customers in real time is not only possible today, it’s expected of you. ReviewPush can provide you with the tools you need to watch your brand’s reputation evolve as it happens, so contact us and find out how we can help you monitor and manage your brand today.
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