Top Benefits of Online Reputation Management (ORM) for 2018January 11, 2018
Congratulations: you made it to 2018. As we approach the middle of the first month of this new year, many are putting the final touches on their marketing strategies for 2018. Thanks to the internet, anyone on any given day can type in a slew of words together in a Google search and bam: there’s your business. Not only can you be found more easily than ever before, reviews of your business are likely floating around various corners of Google, too. With that being said, you want to ensure that your business is being displayed in the most pristine way possible.
With dozens of review sites popping up and filling web browsers all across the globe, it’s easy to get lost in the maham of it all. From positive to negative reviews and everything in between, it’s widely known as best practice to respond to a plethora of reviews; especially the negative ones. However, because there are so many review platforms, the task of managing your business’s online reputation can easily seem like a daunting one.
Luckily for you, there are various companies which are specifically designed to help you better manage your business’s online reputation. With digital and automation taking over the ways of the world, if you’re not partaking in online reputation management in 2018, you run the risk of failing in comparison to your competitors. Being a company within the online reputation management sector of the world, ReviewPush is well-versed in the best practices for businesses such as yours.
Having been in the reputation management world for nearly 7 years, we see and recognize the increasing value in online reputation management platforms. With that knowledge, we strive to help businesses like yours see the importance of managing their online reputation. If you’re still sitting on the fence when it comes to online reputation management, here are a few striking benefits to managing yours.
People trust a brand or business with a good online reputation, hence emphasizing the importance of monitoring yours. Consumers often seek out the opinions of others online prior to making any serious investment. As of last year, 97% of consumers read online reviews regarding local businesses. This means that no matter the size of your business, you’re likely being sought out online. The thing is, if people are searching for you or businesses like yours, they’re already invested in whatever it is you have to offer. With 73% of consumers putting full trust into positive online reviews, you’ll want to ensure that you’re online reputation is a force to be reckoned with.
Plain and simple: a better online reputation attracts more business to your company. When people are searching for businesses such as yours and they come across your competitor which ranks higher on various review platforms, they’re likely going to get that consumer’s business; not you. This concept goes hand-in-hand with trust. With a greater visibility of positive reviews, you’ll attract your target market with ease, thus driving up conversion rates and increasing your business’s profitability.
A major benefit to managing your business’s online reputation is having the ability to respond to negative reviews or vital feedback in real-time. With platforms such as ReviewPush, you’ll get notified whenever a review is left in regards to your company on a plethora of review platforms across the web. As best practice goes, you’ll want to respond to these comments as soon as possible to put out any fires that may have arisen without your initial knowledge. When you respond to a negative review, you’re partaking in conflict resolution; something that’s admirable in the eyes of consumers. This shows that you have set standards of how your business operates and that you take them, and the consumer, seriously.
Ultimately, there are numerous reasons to hop on the online reputation management train in 2018. With ReviewPush, getting started is free and easy. Check out our 30 day risk-free trial to see these benefits, along with many more, play out in real-time in front of your eyes.