In light of recent changes made by Google to their terms of service regarding online reviews, we wanted to further expand upon another change Google has been quietly implementing over the last few months. In the latest version of their terms of service, it states that businesses should not solicit reviews from customers in bulk. This specific policy…
In a move similar to one made by Yelp several months ago, Google has updated their online review policy, targeting businesses that are either soliciting only positive reviews or discouraging negative ones. In other words, Google is now changing it’s tone about how you can ask for reviews from your customers. Though the wording of…
Call it a new-age problem, but online reviews are here, and they’re here to stay. If you’re not managing your online presence, you could be missing out on countless opportunities for growth in your own business’ sector. How? With a large portion of any given business’s customer base living online, there should be no surprise…