The volume of the work-from-home job force grew exponentially due to the current pandemic. Even before the crisis became an influencing factor, numerous people have been saying goodbye to their strenuous commute to work. Thanks to technologies like Slack, Zoom, and Google Hangouts—not to mention texting and email—it’s not necessary to be in an office…
No matter how many policies you implement or how much work you dedicate to procedures, every business has the occasional slip-up that leads to dissatisfied customers. Consumers may choose to share their sentiments on sites like Google+ Local, Yelp, YellowPages, Facebook and more. As a business owner, you would prefer to have 100% positive reviews,…
Forrester Study: Reviews & Recommendations #1 for Consumer Trust March 2013 Forrester Research recently released findings from a survey of US & European adults that was designed to measure their trust in different types of online advertising and promotion. Mirroring the results of a similar study last year, consumers indicated that they trust reviews and…
Business owners beware: A spur-of-the-moment hug with the U.S. President can land your enterprise in the middle of an online review fight. Unless you’re a restaurant owner from Fort Pierce, Fla., in which case you’ll embrace the spotlight, hit up the daytime time talk circuit and go on to bear-hug other notable U.S. citizens. In…
Restaurants are far and away the most searched for and reviewed business type on the Internet, surpassing hotels, retailers and bars. Receiving 46% of online reviews, restaurants are also seen as the business for which reputation matters most, according to the Search Engine Land’s annual survey of consumer reviews. These findings serve to reiterate…
Today, your online reputation means everything in the world of business. Having good online reviews from places such as Yelp will naturally mean that more business will be coming your way and the reverse is also true. Studies have shown that more than 80 % of people will be influenced one way or the other…
Sooner or later, everyone receives a negative review online. It could just be a bad day for the business or the consumer. Either way, consumer feedback doesn’t have to be a source of heartache for business owners, if used constructively. Here are some tips on how to use negative reviews to your advantage to strengthen…