90% of Customers Say That Online Reviews Influenced a Recent Purchase Decision
April 15, 201390% of Customers Say Reading Positive Online Reviews Influenced a Purchase Decision. A recent survey by Dimensional Research, a market research firm focused on technology, found that 90% of customers who could recall having read online reviews were influenced by positive reviews in their purchase decision. Similarly, 86% said that reading negative reviews had influenced…
Obama Bear Hug Leads to a Boost in Online Reviews (Negative and Positive)
October 3, 2012Business owners beware: A spur-of-the-moment hug with the U.S. President can land your enterprise in the middle of an online review fight. Unless you’re a restaurant owner from Fort Pierce, Fla., in which case you’ll embrace the spotlight, hit up the daytime time talk circuit and go on to bear-hug other notable U.S. citizens….
How to Increase and Share Your Positive Online Reviews
August 30, 2012It’s no secret online reviews are increasingly important to your business, and that there’s a positive correlation between new business and the number of online reviews you receive. That said, it’s more often how to get online reviews that hold businesses back. If you’re just starting to monitor your online reputation or looking to get…
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