Negative Reviews Could Cost Your Business $300,000
February 11, 2014Christopher Dietz is suing Jane Perez for $750,000 after she posted critical comments about Dietz home contracting company on Yelp and Angie’s list. Dietz claims Perez’s words were false and hurt his reputation costing his company $300,000 in lost revenue. In the August 2012 review, Perez claimed Deitz caused lasting damage to her home and…
90% of Customers Say That Online Reviews Influenced a Recent Purchase Decision
April 15, 201390% of Customers Say Reading Positive Online Reviews Influenced a Purchase Decision. A recent survey by Dimensional Research, a market research firm focused on technology, found that 90% of customers who could recall having read online reviews were influenced by positive reviews in their purchase decision. Similarly, 86% said that reading negative reviews had influenced…
Obama Bear Hug Leads to a Boost in Online Reviews (Negative and Positive)
October 3, 2012Business owners beware: A spur-of-the-moment hug with the U.S. President can land your enterprise in the middle of an online review fight. Unless you’re a restaurant owner from Fort Pierce, Fla., in which case you’ll embrace the spotlight, hit up the daytime time talk circuit and go on to bear-hug other notable U.S. citizens. In…
Why Restaurants Should Monitor Their Online Reviews
August 21, 2012Restaurants are far and away the most searched for and reviewed business type on the Internet, surpassing hotels, retailers and bars. Receiving 46% of online reviews, restaurants are also seen as the business for which reputation matters most, according to the Search Engine Land’s annual survey of consumer reviews. These findings serve to reiterate…
Why Are My Yelp Reviews Being Filtered?
August 16, 2012Today, your online reputation means everything in the world of business. Having good online reviews from places such as Yelp will naturally mean that more business will be coming your way and the reverse is also true. Studies have shown that more than 80 % of people will be influenced one way or the other…
Guide to Disputing Negative Reviews
August 13, 2012Previously, we offered advice on how business owners can use negative reviews to their advantage, however, there are occasions when reviews are simply unfounded, libelous and even fake. While one local Austin company decided to take their review woes to court, directly contacting review sites and reviewers is often a more effective and expedient course of…
Negative Reviews Can Be Valuable Feedback
August 9, 2012Sooner or later, everyone receives a negative review online. It could just be a bad day for the business or the consumer. Either way, consumer feedback doesn’t have to be a source of heartache for business owners, if used constructively. Here are some tips on how to use negative reviews to your advantage to strengthen…
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