As a business owner or manager in today’s marketplace, you have probably heard about keyword optimization. But what does that mean? Because we are unable to read the minds of the millions of internet users in the word, keyword research plays a huge role in how your company can be competitive in a sea of…

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With the exception of a house, a car is one of the most expensive purchases a consumer will make. The automotive market is enormous and consumers expect a great deal of variety. However, it is difficult to convince prospective customers that a specific dealership is where they should purchase their vehicle. Customers need to know…

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Question of the day: How can we formulate strategy in the face of uncertainty? That’s the fundamental question leaders must ask as they prepare for the future. And in the midst of a global pandemic, answering it has never felt more urgent. During these uncertain times, there’s no time like the present to review and…

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As of September 2020, Yelp has reported that 60% of businesses in the United States have experienced closures due to the ongoing epidemic. With the shifts in business practices to protect the safety of the community, many consumers have had a wide variety of responses to business changes. Uncertainty and transition is never comfortable for…

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The coronavirus pandemic has been an unprecedented time for everyone. As we navigate through constant uncertainty, it is important to remain optimistic and lift the spirits of everyone in our community. American businessman and author, Harvey Mackay, once said, “Positive thinking is more than just a tagline. It changes the way we behave. And I…

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With over 3.5 out of 7.7 billion people engaging with the online world (Source), it is extremely important to ensure that your brand’s digital presence is optimized to its peak performance. One of the top digital platforms to optimize is Instagram because of the 1 billion users who are actively on the app every month….

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Although the business landscape has changed due to recent events, statistics surrounding buyers’ perspective on online reviews have not shifted. Reviews have and will continue to be of high value to businesses. At the end of the day, our customers are our best salespeople. Often we can get caught up with trying to come up…

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As all business owners and entrepreneurs know, the strategies and tools for encouraging word of mouth are always changing. This is in fact, one of the most exciting and challenging aspects of owning or running a business. Recently the game has changed again, and everyone is trying to reevaluate the way they look at client…

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We know; your business is enough of a task to handle on it’s own. Then you add in the world of online reviews and monitoring them, and you have a plate stacked up that no amount of hours in the day could allow you to tackle. You may even be sitting here reading this, thinking…

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Congratulations: you made it to 2018. As we approach the middle of the first month of this new year, many are putting the final touches on their marketing strategies for 2018. Thanks to the internet, anyone on any given day can type in a slew of words together in a Google search and bam: there’s…

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