People always talk about your brands on social media – whether you’re aware of it or not. Customers are constantly providing companies with valuable data about what they need and want from an organization’s brand. It is a business’ responsibility to be there to collect this data and respond. There are two main ways to…

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Case Studies Defined Case studies are similar to testimonials in that they provide audiences with an account of previous customer experiences with the brand; however case studies generally include more quantitative data in them as well. Testimonials are typically basic interviews that function as little more than positive reviews. Case studies are more in-depth and…

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With the exception of a house, a car is one of the most expensive purchases a consumer will make. The automotive market is enormous and consumers expect a great deal of variety. However, it is difficult to convince prospective customers that a specific dealership is where they should purchase their vehicle. Customers need to know…

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Question of the day: How can we formulate strategy in the face of uncertainty? That’s the fundamental question leaders must ask as they prepare for the future. And in the midst of a global pandemic, answering it has never felt more urgent. During these uncertain times, there’s no time like the present to review and…

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As of September 2020, Yelp has reported that 60% of businesses in the United States have experienced closures due to the ongoing epidemic. With the shifts in business practices to protect the safety of the community, many consumers have had a wide variety of responses to business changes. Uncertainty and transition is never comfortable for…

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The coronavirus pandemic has been an unprecedented time for everyone. As we navigate through constant uncertainty, it is important to remain optimistic and lift the spirits of everyone in our community. American businessman and author, Harvey Mackay, once said, “Positive thinking is more than just a tagline. It changes the way we behave. And I…

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Connection is a precious commodity across all industries. In the business world, it is the foundation of brand awareness strategies. It is the key for building trust with customers. Unfortunately, customer trust in businesses has slowly been fading. “HubSpot Research found that customers trust recommendations from friends and family over any type of online marketing…

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User 575888155 · 2020 Introductory Guide To On – Page SEO Google employs SEO as a gatekeeper to present the high quality search results for any given search query. For that reason, it is essential to prove to Google that your company’s webpage is the best option for your customer’s web search for products or…

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Although the business landscape has changed due to recent events, statistics surrounding buyers’ perspective on online reviews have not shifted. Reviews have and will continue to be of high value to businesses. At the end of the day, our customers are our best salespeople. Often we can get caught up with trying to come up…

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As all business owners and entrepreneurs know, the strategies and tools for encouraging word of mouth are always changing. This is in fact, one of the most exciting and challenging aspects of owning or running a business. Recently the game has changed again, and everyone is trying to reevaluate the way they look at client…

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