Google has never shied away from consistently updating their guidelines and regulations. Google My Business is no different. Here’s what you need to know.
Based on a study of 316,000 Yelp reviews, Michael Luca and Georgios Zervas have found that Yelp’s review filter had hidden more than 50,000 of those, or about 16% of the reviews that they scraped from the study. And those filtered reviews shared some common characteristics tied both to the review itself, and to the…
A positive online review is a powerful marketing tool for any business. The reviewer’s independent stance lends objectivity to the assessment, and the review offers inexpensive advertising in a medium not owned by the business. Conversely, a negative online review can torpedo a company. In an attempt to exert control over online advertising, or to…