UPDATE: If 2018 was Google’s Year of Change, 2019 Will Be Adaptation
March 12, 2019Google has never shied away from consistently updating their guidelines and regulations. Google My Business is no different. Here’s what you need to know.
Yelp More Likely to Filter Extreme Reviews and New Accounts
August 8, 2013Based on a study of 316,000 Yelp reviews, Michael Luca and Georgios Zervas have found that Yelp’s review filter had hidden more than 50,000 of those, or about 16% of the reviews that they scraped from the study. And those filtered reviews shared some common characteristics tied both to the review itself, and to the…
Three Reasons Why Faking Online Reviews Can Destroy Your Business
January 17, 2013A positive online review is a powerful marketing tool for any business. The reviewer’s independent stance lends objectivity to the assessment, and the review offers inexpensive advertising in a medium not owned by the business. Conversely, a negative online review can torpedo a company. In an attempt to exert control over online advertising, or to…
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