2020 has been a year of many unexpected twists and turns for small businesses across the globe. With the recent economic and cultural changes, it is important our businesses adapt our marketing strategies moving forward. A big area of focus all business owners and marketing managers should highlight is their customer experience strategy. Remember: customer…
Everyone has had the uncomfortable experience of calling a customer service line and talking to a robot for 30 minutes. It should be our goal to communicate our humanity to our customers. According to the 2020 Digital Marketing Trends Report, customer experience is the most exciting opportunity for businesses and the reason is simple; the…
Connection: the glue that holds all of your relationships together. The thing you look for when searching for the perfect piece of art, at a company you’re interviewing for, and in the business world: customer relationships
In January, Facebook announced that there would be changes made to their news feed ranking algorithm. This move was made to appease users of the platform in efforts to scale things back to Facebook’s original purpose. The effort stems from Facebook’s attempt to connect it’s users with their friends and families’ moments more; as opposed…
Call it a new-age problem, but online reviews are here, and they’re here to stay. If you’re not managing your online presence, you could be missing out on countless opportunities for growth in your own business’ sector. How? With a large portion of any given business’s customer base living online, there should be no surprise…
90% of Customers Say Reading Positive Online Reviews Influenced a Purchase Decision. A recent survey by Dimensional Research, a market research firm focused on technology, found that 90% of customers who could recall having read online reviews were influenced by positive reviews in their purchase decision. Similarly, 86% said that reading negative reviews had influenced…