To say these unprecedented times have brought forth an accolade of hiccups and surprises for businesses, large and small alike, would be an understatement. Though many things have changed, something that still remains constant is that consumers value surveying online reviews when considering options in their buyer’s journey. Since even a single negative review can…

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At some point, a business will face an unhappy customer who will unfortunately leave a negative review. It’s inevitable and bound to happen at some point. A negative review can happen regardless of the quality of your work or how many people love your business. It is important that we understand how to respond to…

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The digital landscape is ever changing. Often, the virtual changes we see are direct results of actual shifts in our society, culture and even environment. 2020 definitely checks all three of these categories of change, so the question is, how will these changes affect 2021? That is obviously an enormously nuanced question, however, based on…

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People always talk about your brands on social media – whether you’re aware of it or not. Customers are constantly providing companies with valuable data about what they need and want from an organization’s brand. It is a business’ responsibility to be there to collect this data and respond. There are two main ways to…

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For the first 10 days of the holiday shopping season, U.S. consumers spent $21.7 billion online—a 21% year-over-year jump, according to Adobe Analytics. This likely stems from the fact that 63% of consumers are avoiding stores and buying more online, with health concerns due to the pandemic driving that decision for 81%, according to a…

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Case Studies Defined Case studies are similar to testimonials in that they provide audiences with an account of previous customer experiences with the brand; however case studies generally include more quantitative data in them as well. Testimonials are typically basic interviews that function as little more than positive reviews. Case studies are more in-depth and…

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Question of the day: How can we formulate strategy in the face of uncertainty? That’s the fundamental question leaders must ask as they prepare for the future. And in the midst of a global pandemic, answering it has never felt more urgent. During these uncertain times, there’s no time like the present to review and…

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As of September 2020, Yelp has reported that 60% of businesses in the United States have experienced closures due to the ongoing epidemic. With the shifts in business practices to protect the safety of the community, many consumers have had a wide variety of responses to business changes. Uncertainty and transition is never comfortable for…

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The coronavirus pandemic has been an unprecedented time for everyone. As we navigate through constant uncertainty, it is important to remain optimistic and lift the spirits of everyone in our community. American businessman and author, Harvey Mackay, once said, “Positive thinking is more than just a tagline. It changes the way we behave. And I…

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Connection is a precious commodity across all industries. In the business world, it is the foundation of brand awareness strategies. It is the key for building trust with customers. Unfortunately, customer trust in businesses has slowly been fading. “HubSpot Research found that customers trust recommendations from friends and family over any type of online marketing…

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