To say these unprecedented times have brought forth an accolade of hiccups and surprises for businesses, large and small alike, would be an understatement. Though many things have changed, something that still remains constant is that consumers value surveying online reviews when considering options in their buyer’s journey. Since even a single negative review can…

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For the first 10 days of the holiday shopping season, U.S. consumers spent $21.7 billion online—a 21% year-over-year jump, according to Adobe Analytics. This likely stems from the fact that 63% of consumers are avoiding stores and buying more online, with health concerns due to the pandemic driving that decision for 81%, according to a…

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Case Studies Defined Case studies are similar to testimonials in that they provide audiences with an account of previous customer experiences with the brand; however case studies generally include more quantitative data in them as well. Testimonials are typically basic interviews that function as little more than positive reviews. Case studies are more in-depth and…

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With the exception of a house, a car is one of the most expensive purchases a consumer will make. The automotive market is enormous and consumers expect a great deal of variety. However, it is difficult to convince prospective customers that a specific dealership is where they should purchase their vehicle. Customers need to know…

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Question of the day: How can we formulate strategy in the face of uncertainty? That’s the fundamental question leaders must ask as they prepare for the future. And in the midst of a global pandemic, answering it has never felt more urgent. During these uncertain times, there’s no time like the present to review and…

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The coronavirus pandemic has been an unprecedented time for everyone. As we navigate through constant uncertainty, it is important to remain optimistic and lift the spirits of everyone in our community. American businessman and author, Harvey Mackay, once said, “Positive thinking is more than just a tagline. It changes the way we behave. And I…

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Connection is a precious commodity across all industries. In the business world, it is the foundation of brand awareness strategies. It is the key for building trust with customers. Unfortunately, customer trust in businesses has slowly been fading. “HubSpot Research found that customers trust recommendations from friends and family over any type of online marketing…

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User 575888155 · 2020 Introductory Guide To On – Page SEO Google employs SEO as a gatekeeper to present the high quality search results for any given search query. For that reason, it is essential to prove to Google that your company’s webpage is the best option for your customer’s web search for products or…

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Everyone has had the uncomfortable experience of calling a customer service line and talking to a robot for 30 minutes. It should be our goal to communicate our humanity to our customers. According to the 2020 Digital Marketing Trends Report, customer experience is the most exciting opportunity for businesses and the reason is simple; the…

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 User 575888155 · ReviewPush Blog: Google Reviews Are Back The world is experiencing a historical moment that will be remembered for years. 2020 will be marked as a time of social and physical distancing, championing our front-line workers, businesses having to majorly change their practices and more. Currently, there is a massive audience of…

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