Today, your online reputation means everything in the world of business. Having good online reviews from places such as Yelp will naturally mean that more business will be coming your way and the reverse is also true. Studies have  shown that more than 80 % of people will be influenced one way or the other…

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Previously, we offered advice on how business owners can use negative reviews to their advantage, however, there are occasions when reviews are simply unfounded, libelous and even fake. While one local Austin company decided to take their review woes to court, directly contacting review sites and reviewers is often a more effective and expedient course of…

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Sooner or later, everyone receives a negative review online. It could just be a bad day for the business or the consumer. Either way, consumer feedback doesn’t have to be a source of heartache for business owners, if used constructively. Here are some tips on how to use negative reviews to your advantage to strengthen…

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The way the world does business has changed. Today, many people will look online to find reviews and details about businesses before stepping foot into your store. Yelp, City Search, Google places and a variety of other online review sites receive millions of visitors every day. It is on websites like this that one can…

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The best form of advertising has and always will be word of mouth — one consumer tells a friend, who tells another. In our current media landscape, this translates to a consumer or client sharing their opinions via online review sites, such as Yelp, Google Local and Citysearch, and many more. Managing online reputation becomes…

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