Facebook unveiled new features last week coming soon to Pages including an updated mobile layout, more prominent call-to-action buttons, and two new sections. Along with a potential increase in mobile friendliness, Facebook’s new features may increase sales to customers with eventual plans to have direct transactions on Facebook.   Image courtesy of Facebook Part of…

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BrightLocal has released their Local Consumer Review Study,  as part of their key findings, 68% of the surveyed consumers say positive reviews made them trust a local business more. The survey targeted the North America market and had a total of 2,354 consumers respond with 90% of the completed surveys from the United States and 10% from Canada. 11 Other Key Findings:…

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  As one of our go-to resources for the latest SEO news, Search Engine Land reported, Google this week updated their search results so that three businesses display under local business listings for any search on Google.  Previously up to seven businesses along with their address and phone number were shown as part of a…

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You may have recently spotted a chat icon for a local business in your Google search results. This is an experimental feature that Google is currently testing, which provides a text-based form of contact between customers and businesses. A live chat option is incorporated directly into search results for a local business, along with details…

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Facebook has launched a new directory that allows users to search through businesses and destinations in cities across the world. Facebook uses your friends’ check-ins and what’s happening in a specific location to help you discover the best places in town. Once you identify a specific city using Facebook Places, you will be taken to…

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In an effort to enhance Apple Maps, Apple recently released a self-service feature for local business owners to create listings. This portal is called Apple Maps Connect.  Maps Connect is intended for local business owners to create their listing, as well as update contact info, business categories, hours, and social profile links. Business owners can…

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The popular daily deals site, Groupon, recently released a new format to enhance online presence for local businesses called Pages. Business owners will be able to display offers, current news, customer reviews, and other information on Groupon Pages. Groupon has been discreetly building this feature. The site has already created 7 million Pages! Since the…

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  TripAdvisor recently acquired European restaurant booking platform lafourchette. The popular online review directory has quickly integrated lafourchette’s inventory of more than 13,000 restaurants. On September 18th, TripAdvisor introduced Instant Reservation, which gives patrons access to make table reservations straight from the site for participating restaurants. Diners were previously directed to the lafourchette site to…

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The power of online reviews is increasing. Web savvy customers continue to share their opinions online, and business owners are following suit. With competition rising all around, local businesses should take note of their reviews now more than ever. A high number of reviews can increase your local SEO and attract new business. A Zendesk…

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  No matter how many policies you implement or how much work you dedicate to procedures, every business has the occasional slip-up that leads to dissatisfied customers. Consumers may choose to share their sentiments on sites like Google+ Local, Yelp, YellowPages, Facebook and more.  As a business owner, you would prefer to have 100% positive reviews,…

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