Google has had quiet the start to 2018. With various policy changes and updates to their platforms, they’re setting the bar higher for anyone trying to compete with them. However, whenever Google updates something — anything; it tends to set off a chain reaction of mass modifications in the functionality and usability of numerous businesses…

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August 20, 2018: *We’ve posted an update regarding Facebook Recommendations and Pages here* While many businesses and brands remain undecided about the future of marketing on Facebook, the social media giant seems to be looking to transform how businesses and customers utilize and interact with their platform. If you’ve searched your favorite brand on Facebook over the…

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The importance of having Google reviews for your business is undeniable. Due to their worldwide reach, Google now serves as one of the top review platforms on the web. Translation: anyone, anywhere can read up on others experiences with your business, at anytime they like. If a consumer runs a Google search on your business,…

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In light of recent changes made by Google to their terms of service regarding online reviews, we wanted to further expand upon another change Google has been quietly implementing over the last few months. In the latest version of their terms of service, it states that businesses should not solicit reviews from customers in bulk. This specific policy…

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In a move similar to one made by Yelp several months ago, Google has updated their online review policy, targeting businesses that are either soliciting only positive reviews or discouraging negative ones. In other words,  Google is now changing it’s tone about how you can ask for reviews from your customers. Though the wording of…

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When it comes to online reviews, there is much debate regarding which platform rules supreme. Regardless of what each marketing professional believes to be true, having a notable presence on various review sites is, arguably, more vital to the longevity of your business. There are many variables that play into the success of your business,…

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There’s no denying that social media is a large and crucial aspect to running a business in today’s marketplace. Due in part to the rise of social media’s influence on consumers and their desire to share feedback with other consumers, more companies are flocking to online reputation management companies in efforts to tune into the…

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The world of consumer feedback can be a scary place. When you leave that kind of responsibility and power in the hands of consumers, especially as it directly relates to and affects your business; you’re not in the wrong to be a little nervous and off put by the idea of proactively collecting consumer feedback….

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We get it: you’re tired of hearing about the value of customer reviews. You’re done with getting bullied into setting up profiles on review platforms for your business on their sites. You’ve worked hard to get your business up and running; to keep customers coming through the door. Why should you have to pay any…

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In January, Facebook announced that there would be changes made to their news feed ranking algorithm. This move was made to appease users of the platform in efforts to scale things back to Facebook’s original purpose. The effort stems from Facebook’s attempt to connect it’s users with their friends and families’ moments more; as opposed…

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