Our Thoughts On Google’s Latest Review Policy Change
April 17, 2018 In a move similar to one made by Yelp several months ago, Google has updated their online review policy, targeting businesses that are either soliciting only positive reviews or discouraging negative ones. In other words, Google is now changing it’s tone about how you can ask for reviews from your customers. Though the wording of…
You’re Only as Good as Your Last Review
April 16, 2018 When it comes to online reviews, there is much debate regarding which platform rules supreme. Regardless of what each marketing professional believes to be true, having a notable presence on various review sites is, arguably, more vital to the longevity of your business. There are many variables that play into the success of your business,…
Social Listening: Improving Your Brand’s Online Presence
April 3, 2018 There’s no denying that social media is a large and crucial aspect to running a business in today’s marketplace. Due in part to the rise of social media’s influence on consumers and their desire to share feedback with other consumers, more companies are flocking to online reputation management companies in efforts to tune into the…
Forgetting The Fear: Asking For Customer Feedback
March 27, 2018 The world of consumer feedback can be a scary place. When you leave that kind of responsibility and power in the hands of consumers, especially as it directly relates to and affects your business; you’re not in the wrong to be a little nervous and off put by the idea of proactively collecting consumer feedback….
Can You Take Advantage of Customer Feedback?
March 19, 2018 We get it: you’re tired of hearing about the value of customer reviews. You’re done with getting bullied into setting up profiles on review platforms for your business on their sites. You’ve worked hard to get your business up and running; to keep customers coming through the door. Why should you have to pay any…
Why You Should Keep a Business Facebook Page (Even With The New Changes)
March 8, 2018 In January, Facebook announced that there would be changes made to their news feed ranking algorithm. This move was made to appease users of the platform in efforts to scale things back to Facebook’s original purpose. The effort stems from Facebook’s attempt to connect it’s users with their friends and families’ moments more; as opposed…
Should Restaurants Ask for Reviews?
February 26, 2018 We get it—asking guests in-house to go out of their way once they leave your restaurant to benefit your restaurant is awkward and feels like you’re imposing. Why would you want to bother guests who otherwise, seem to be having the meal of their lives? Although badgering people in-person may seem like your only way…
Online Reputation Management Tips for Small Business Owners
February 14, 2018 No matter the size of your business, you’re not immune from a negative customer experience. The tricky part about being on the smaller side of the business spectrum is that you have less tools at hand to constantly check in on various corners of the web and see just what the voice of consumers are…
How To Breeze Past a Bad Yelp Review Like a Pro
February 9, 2018 These days, online reviews seem to pop up everywhere, even when you’re not expecting or looking for them. You see them scrolling through your Instagram and Twitter feeds or for a Google search of nearby restaurants. In the digital age, no one is bulletproof from the power of an online review. online reviews are everywhere,…
The Impact of Responding to Online Reviews
February 1, 2018 We know; your business is enough of a task to handle on it’s own. Then you add in the world of online reviews and monitoring them, and you have a plate stacked up that no amount of hours in the day could allow you to tackle. You may even be sitting here reading this, thinking…
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