Referral Business is Huge
January 15, 2013 People are more likely to try out a new product or service if someone who has already tried the product or service has recommended it to them. It’s time to discover how to encourage customers to refer! Provide Better-Than-Average Service Who are people talking to? They’re talking to their friends. It’s easy to refer a…
Obama Bear Hug Leads to a Boost in Online Reviews (Negative and Positive)
October 3, 2012 Business owners beware: A spur-of-the-moment hug with the U.S. President can land your enterprise in the middle of an online review fight. Unless you’re a restaurant owner from Fort Pierce, Fla., in which case you’ll embrace the spotlight, hit up the daytime time talk circuit and go on to bear-hug other notable U.S. citizens….
Yelp Ranking Guide for Local Businesses
September 10, 2012 Optimizing business listings is an emerging form of SEO, gaining in popularity due to the prevalence of local user review sites like Yelp, Google Places and Foursquare. Getting on the first page of search results on these sites can help customers find your business and make all the difference in generating new prospects and sales….
How to Increase and Share Your Positive Online Reviews
August 30, 2012 It’s no secret online reviews are increasingly important to your business, and that there’s a positive correlation between new business and the number of online reviews you receive. That said, it’s more often how to get online reviews that hold businesses back. If you’re just starting to monitor your online reputation or looking to get…
Why Restaurants Should Monitor Their Online Reviews
August 21, 2012 Restaurants are far and away the most searched for and reviewed business type on the Internet, surpassing hotels, retailers and bars. Receiving 46% of online reviews, restaurants are also seen as the business for which reputation matters most, according to the Search Engine Land’s annual survey of consumer reviews. These findings serve to reiterate…
Why Are My Yelp Reviews Being Filtered?
August 16, 2012 Today, your online reputation means everything in the world of business. Having good online reviews from places such as Yelp will naturally mean that more business will be coming your way and the reverse is also true. Studies have shown that more than 80 % of people will be influenced one way or the other…
Guide to Disputing Negative Reviews
August 13, 2012 Previously, we offered advice on how business owners can use negative reviews to their advantage, however, there are occasions when reviews are simply unfounded, libelous and even fake. While one local Austin company decided to take their review woes to court, directly contacting review sites and reviewers is often a more effective and expedient course of…
Negative Reviews Can Be Valuable Feedback
August 9, 2012 Sooner or later, everyone receives a negative review online. It could just be a bad day for the business or the consumer. Either way, consumer feedback doesn’t have to be a source of heartache for business owners, if used constructively. Here are some tips on how to use negative reviews to your advantage to strengthen…
Top 4 Reasons to Monitor Your Online Reviews
August 7, 2012 The way the world does business has changed. Today, many people will look online to find reviews and details about businesses before stepping foot into your store. Yelp, City Search, Google places and a variety of other online review sites receive millions of visitors every day. It is on websites like this that one can…
How Online Reviews Impact Your Business
August 6, 2012 The best form of advertising has and always will be word of mouth — one consumer tells a friend, who tells another. In our current media landscape, this translates to a consumer or client sharing their opinions via online review sites, such as Yelp, Google Local and Citysearch, and many more. Managing online reputation becomes…
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