Christopher Dietz is suing Jane Perez for $750,000 after she posted critical comments about Dietz home contracting company on Yelp and Angie’s list. Dietz claims Perez’s words were false and hurt his reputation costing his company $300,000 in lost revenue. In the August 2012 review, Perez claimed Deitz caused lasting damage to her home and…

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Google announced the new integration between Gmail and Google+ that suggests your Google+ connections as recipients when you are composing an email. Google now lets you control the way people are able to reach you and extends your connections. You can choose between anyone on Google+, Extended circles, circles, and no one. The new feature…

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Based on a study of 316,000 Yelp reviews, Michael Luca and Georgios Zervas have found that Yelp’s review filter had hidden more than 50,000 of those, or about 16% of the reviews that they scraped from the study. And those filtered reviews shared some common characteristics tied both to the review itself, and to the…

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After looking at the new Google map below it seems that Google will be changing their rating scale back to the 5 star system. Google currently displays the 30 point rating for local businesses but this might not be the case in a few days. Based on our experience it seems that the 30 point…

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90% of Customers Say Reading Positive Online Reviews Influenced a Purchase Decision. A recent survey by Dimensional Research, a market research firm focused on technology, found that 90% of customers who could recall having read online reviews were influenced by positive reviews in their purchase decision. Similarly, 86% said that reading negative reviews had influenced…

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In the last decade, a variety of ways to get in touch with your friends surfaced. Of all the social media sites that have come to the public’s attention, Facebook is by far the most popular. In 2011, Facebook had more than 750 million users, 50 percent of whom will log in the site each…

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Forrester Study: Reviews & Recommendations #1 for Consumer Trust March 2013 Forrester Research recently released findings from a survey of US & European adults that was designed to measure their trust in different types of online advertising and promotion. Mirroring the results of a similar study last year, consumers indicated that they trust reviews and…

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Every minute, all around the world, people are having excellent product and service experiences. Then why aren’t they writing online reviews? Simply, people need encouragement! Read on to learn four simple ways a business can generate more online customer reviews. Have a Happy Customer? Ask for a Review! Happy customers need to be invited to…

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Twitter is an extremely useful tool for business, but it also requires a lot of work to use the platform in the most beneficial way. It’s easy for a business to make mistakes using Twitter, and many businesses have taken huge hits due to the posting of inappropriate tweets. To offer good customer service through…

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A positive online review is a powerful marketing tool for any business. The reviewer’s independent stance lends objectivity to the assessment, and the review offers inexpensive advertising in a medium not owned by the business. Conversely, a negative online review can torpedo a company. In an attempt to exert control over online advertising, or to…

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