Is Google Changing Their Local Business Rating System?
May 15, 2013 After looking at the new Google map below it seems that Google will be changing their rating scale back to the 5 star system. Google currently displays the 30 point rating for local businesses but this might not be the case in a few days. Based on our experience it seems that the 30 point…
90% of Customers Say That Online Reviews Influenced a Recent Purchase Decision
April 15, 2013 90% of Customers Say Reading Positive Online Reviews Influenced a Purchase Decision. A recent survey by Dimensional Research, a market research firm focused on technology, found that 90% of customers who could recall having read online reviews were influenced by positive reviews in their purchase decision. Similarly, 86% said that reading negative reviews had influenced…
Why Facebook’s “Nearby” Feature Can Compete With Yelp & Foursquare
April 13, 2013 In the last decade, a variety of ways to get in touch with your friends surfaced. Of all the social media sites that have come to the public’s attention, Facebook is by far the most popular. In 2011, Facebook had more than 750 million users, 50 percent of whom will log in the site each…
Consumers Trust Reviews & Recommendations Over Everything
April 2, 2013 Forrester Study: Reviews & Recommendations #1 for Consumer Trust March 2013 Forrester Research recently released findings from a survey of US & European adults that was designed to measure their trust in different types of online advertising and promotion. Mirroring the results of a similar study last year, consumers indicated that they trust reviews and…
Four Ways to Encourage Customers to Leave Online Reviews
January 31, 2013 Every minute, all around the world, people are having excellent product and service experiences. Then why aren’t they writing online reviews? Simply, people need encouragement! Read on to learn four simple ways a business can generate more online customer reviews. Have a Happy Customer? Ask for a Review! Happy customers need to be invited to…
Twitter Tips: Don’t Make These Customer Service Mistakes
January 24, 2013 Twitter is an extremely useful tool for business, but it also requires a lot of work to use the platform in the most beneficial way. It’s easy for a business to make mistakes using Twitter, and many businesses have taken huge hits due to the posting of inappropriate tweets. To offer good customer service through…
Three Reasons Why Faking Online Reviews Can Destroy Your Business
January 17, 2013 A positive online review is a powerful marketing tool for any business. The reviewer’s independent stance lends objectivity to the assessment, and the review offers inexpensive advertising in a medium not owned by the business. Conversely, a negative online review can torpedo a company. In an attempt to exert control over online advertising, or to…
Referral Business is Huge
January 15, 2013 People are more likely to try out a new product or service if someone who has already tried the product or service has recommended it to them. It’s time to discover how to encourage customers to refer! Provide Better-Than-Average Service Who are people talking to? They’re talking to their friends. It’s easy to refer a…
Obama Bear Hug Leads to a Boost in Online Reviews (Negative and Positive)
October 3, 2012 Business owners beware: A spur-of-the-moment hug with the U.S. President can land your enterprise in the middle of an online review fight. Unless you’re a restaurant owner from Fort Pierce, Fla., in which case you’ll embrace the spotlight, hit up the daytime time talk circuit and go on to bear-hug other notable U.S. citizens….
Yelp Ranking Guide for Local Businesses
September 10, 2012 Optimizing business listings is an emerging form of SEO, gaining in popularity due to the prevalence of local user review sites like Yelp, Google Places and Foursquare. Getting on the first page of search results on these sites can help customers find your business and make all the difference in generating new prospects and sales….
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