Online reputation can make or break the success of small businesses. A recent study, conducted by G/O Digital, found Facebook to be the biggest player in the social media game for local businesses.

Early on, Facebook began it’s appeal to consumers with the introduction of business pages. As of May 2014, 30 million small businesses had active Facebook pages, which is an increase from 25 million in November 2013. The study reports findings that reconfirm popular belief in Facebook as a vital and influential channel for businesses. 62% of participants chose Facebook over Pinterest (at 12%) and Twitter (at 11%) as the most useful social media platform to research products/services before visiting a store.

Most customers will conduct online searches for deals, offers, or reviews before shopping. The study found that 80% of respondents did their “digital hunting” at least once per week before stepping into a physical store.

So, what can you do as a local business owner?

• Drive in-store purchases with deals and offers on your Facebook page
• Use Facebook to attract repeat customers
• Plan a social media approach with Facebook at the top
• Don’t forget about other directories like Google+ Local and Yelp

Since Facebook allows users to not only research but also review local businesses, customers have the ability to share opinions for prospective shoppers. The key is to effectively manage your business’ Facebook presence, as well as your presence on other sites.

Consumer experiences matter! Start from the very beginning of the customer’s experience with your Facebook business page. Read more about the study at the link below.

http://streetfightmag.com/2014/08/13/study-facebook-is-most-effective-social-media-site-for-small-business/

Lee McNiel