To say these unprecedented times have brought forth an accolade of hiccups and surprises for businesses, large and small alike, would be an understatement. Though many things have changed, something that still remains constant is that consumers value surveying online reviews when considering options in their buyer’s journey. Since even a single negative review can…

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There is no way around it. Social media and online reputation are almost synonymous at this point. This is quite exciting because of the opportunities it presents, but it can also be a bit intimidating. After all, no one fully understands social media, and yet everyone uses it. There are a few ways, however, that…

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At some point, a business will face an unhappy customer who will unfortunately leave a negative review. It’s inevitable and bound to happen at some point. A negative review can happen regardless of the quality of your work or how many people love your business. It is important that we understand how to respond to…

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As a business owner or manager in today’s marketplace, you have probably heard about keyword optimization. But what does that mean? Because we are unable to read the minds of the millions of internet users in the word, keyword research plays a huge role in how your company can be competitive in a sea of…

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The digital landscape is ever changing. Often, the virtual changes we see are direct results of actual shifts in our society, culture and even environment. 2020 definitely checks all three of these categories of change, so the question is, how will these changes affect 2021? That is obviously an enormously nuanced question, however, based on…

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Many words can be used to describe the year 2020. It’s been a challenging year for many in a multitude of ways. For our company, we’ve chosen to view this past year in a positive light. As a team, we’ve worked hard to continually provide the best product and service to our loyal community. For…

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People always talk about your brands on social media – whether you’re aware of it or not. Customers are constantly providing companies with valuable data about what they need and want from an organization’s brand. It is a business’ responsibility to be there to collect this data and respond. There are two main ways to…

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To put it simply, feedback is just another term for effective listening. Consumers not only crave authenticity, but they also appreciate knowing that their voice is being heard. Your consumers will know that you value them when you acknowledge their service requests, complaints, and positive responses. Moreover, requesting feedback through a first-party landing page creates…

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For the first 10 days of the holiday shopping season, U.S. consumers spent $21.7 billion online—a 21% year-over-year jump, according to Adobe Analytics. This likely stems from the fact that 63% of consumers are avoiding stores and buying more online, with health concerns due to the pandemic driving that decision for 81%, according to a…

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Case Studies Defined Case studies are similar to testimonials in that they provide audiences with an account of previous customer experiences with the brand; however case studies generally include more quantitative data in them as well. Testimonials are typically basic interviews that function as little more than positive reviews. Case studies are more in-depth and…

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