Accessible Online Reviews Matter, Here’s WhySeptember 14, 2017
It’s not easy being one in a million in the online world, but your company isn’t the only one that feels this pain. Nowadays, most customers and consumers live online, and if they don’t live online; they’re utilizing the online world for reviews and recommendations in one way or another.
Regardless of the industry, more people are utilizing online reviews for various reasons, but this shouldn’t be seen as a negative. Although it can be a task to handle and manage your online presence, it’s vital to your business’ success in the long run.
People who are searching reviews are your prime potential customers, after all. They’ve already decided that they want to buy your product, whatever it may be. This is where you get to shine and turn that potential into a success story.
With nearly 100% of consumers choosing a business they find on the first page of a web search, there’s no reason for your business to not live online, too. Not only do you need to have an online presence of some caliber, but you need to make sure it’s an accessible one.
Your company needs to be easily found for it to have an accessible online presence, and to make those online reviews shine. This will allow new customers to find you, and see what you’re all about.
Keep in mind that it doesn’t matter how many positive reviews you have if a customer finds your competition first. Google likes fresh content, and that content can’t be driven by you alone; it takes effort on your end, and the customer’s end, too. This is why it’s crucial to have a company site, regardless of the industry, and why it’s vital to have a presence on several online platforms, too.
Because less than 15% of people completely ignore online reviews, your company should monitor those reviews closely, both good and bad, and respond quickly to any negative feedback. For higher Google rankings, you’ll want to ensure that you not only have fresh reviews, but that they shine, too.
This is necessary regardless of if they’re good or bad reviews. If you’re shocked, let us further explain. A bad review isn’t necessarily a shot in the foot: it’s all about how you respond in this time of momentary crisis. If you receive a negative review, ensure they’re handled effectively and correctly.
Don’t ignore the comments that were made, and don’t bash them for their honest feedback. Simply admit your business’ fault, and offer to make things right. Whether it be a free meal or a discounted service of some sort, handling negative feedback in the appropriate manner will show that you care about your customers and their overall experience. Not only does this put you back into good graces with future potential customers, but it places you higher on Google’s search listings, too.
It’s not only ideal to manage your reviews on various platforms; it’s vital. Without this constant management, you could have multiple customers giving you valuable feedback, both positive and negative. If you’re not responding to these reviews, it could potentially cause backlash on your company, and paint an inaccurate picture for potential customers.
This is where ReviewPush comes in. Not only can ReviewPush alert you when a new review is made on numerous review sites, it can store them all in one location, and allow you to easily respond in one place, too. If you need more reviews, fret not: ReviewPush can also send out review requests from the same dashboard, amongst many other features.
These assets are crucial to the success of your company, and that’s something ReviewPush not only acknowledges, but understands with immense clarity. If you don’t have the time in your busy schedule to manage and monitor your online presence and reviews, let us take the work out of it for you.
With our comprehensive knowledge of various industries and the necessity of online reviews, we can streamline your assets into one place, making it easier than ever to manage and respond to reviews. Now that you’ve got the power at your fingertips, what are you going to do with it?